After Completing This Course You Will Be Able To
Implement advanced targeting strategies
Work with saved, custom and lookalike audiences
Use 3 methods to grow a custom audience
Onboard a client through the access checklists
Use Event audiences to automate lists
Drive comprehensive campaign reports
About This Course
If content is king then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this top-rated targeting course.
Dive deep into targeting on Facebook by learning all about the 11 types of custom audiences, which ones make the best lookalikes and which combination you should be using for each project. You’ll cover strategy for lookalike and saved audiences and go into detail about how to use each, including narrowing, sizing, using connections, naming conventions and how to avoid audience burnout..
Upon completion, you’ll know how to use the powerful data capabilities of Facebook
And you’ll have learned a set of key targeting techniques that you can apply quickly to new or existing campaigns.
What You Will Learn
Key strategies you need to know to run successful Facebook Ad campaigns
How to set up content that is guaranteed to work
How to utilize all of the Facebook targeting tools at your disposal
How to split test audiences
How to overcome common issues in driving conversions
The business of Facebook Ads
How to price your packages and define what is included
Why Learn With Blitz Metrics?
Logan Young (Co-founder), Ben Dahl (Director of Monetization) and Dennis Yu (Chief Technology Officer) are Facebook Ads experts with over $1Bn spent on Facebook Ads for their clients in the past decade.
Who Is This Course For?
Anyone wanting to start a career in ad targeting
SEO specialists wanting to diversify their skillset
Web programmers, designers, front end and full stack developers
Business owners interested in scaling and targeting Facebook Ads
Freelancers and businesses already working with Facebook Ads
Digital nomads looking for work that they can do from anywhere in the world
Marketing managers and reps looking to elevate their existing skills
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion