After Completing This Course You Will Be Able To
Identify SMART goals for your campaigns
Identify KPIs and key metrics for your social media campaigns
Use key industry tools for social listening
Use Google Analytics and Pixels to track conversions and measure results
Navigate your Instagram and Twitter Analytics like a pro
Use your LinkedIn and Youtube metrics to improve your campaigns
Monitor your campaigns and accurately measure your results
Create professional reports from your campaign results
About This Course
Filled with downloadable content and professional insider information, this course is jam-packed with guidance on the latest tools and trends to help you master social media analytics.
You’ll learn the importance of setting SMART goals at the outset of your campaign, how to pinpoint and monitor your key performance indicators as well as what to look at when you measure your results and how to compile comprehensive reports on your metrics. Enroll now to start aligning your campaigns with measurable objectives!
What You Will Learn
How to set measurable goals for your social media campaigns
Best practices for monitoring campaign activity on various platforms
Best practices for social media reporting
How to avoid common errors with goal-setting
How to do an in-depth competitive audit
How to track your website traffic
How to link your social media activity to Google Analytics
Why Learn With Sharon Lee Thony?
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
Who Is This Course For?
Digital Marketers wanting to improve campaigns with data-driven insights
Product managers needing reliable data to ensure ROI and customer satisfaction
Web programmers, designers, front end and full stack developers looking to diversify their skillset
Marketing managers looking to understand data for enhanced campaign strategies
Digital nomads looking for work that they can do from anywhere in the world
Anyone wanting to start a career in analytics
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion